Ralph Dangelmaier

Agentic commerce promises a future where autonomous agents manage financial transactions on behalf of consumers and businesses. These AI-driven systems can streamline purchases, optimize spending, and provide personalized experiences. However, the speed and autonomy that make agentic commerce appealing also create vulnerabilities. Without real-time protection, synthetic identities and deepfake-driven transactions can exploit security gaps, leading to financial losses, reputational damage, and the erosion of customer trust . Businesses that fail to implement proactive defenses risk undermining the very efficiency they seek to achieve. Synthetic identities—fabricated combinations of real and fake data—pose a unique threat in an agent-driven ecosystem. Unlike traditional fraud, these identities often bypass standard verification processes, making them difficult to detect with static rules or manual review. Deepfake technology amplifies the problem by creating realistic avatars that mimic ...